Freelance marketing services for small businesses and entrepreneurs looking for more leads, customers, and growth.
With over a decade of experience in multiple industries, I bring a broad range of expertise to my clients.
Most weeks I’m busy helping clients improve their marketing strategy, running paid ads (Google, Meta, Microsoft), setting up conversion tracking (Google Tag Manager, integrations, etc.), helping clients better utilize their data (GA4, Looker Studio, etc.), improving conversion rates and costs (CRO), designing & improving WordPress websites, improving local SEO (GBP, reviews, etc.), creating content to use online, managing socials, and more.
I have extensive experience with WordPress, Elementor, Google Ads, Google Tag Manager, Google Analytics, Looker Studio, Google Business Profile, Meta Business Suite, Facebook Ads Manager, Circle.so, Square, Mailchimp, Canva and many more!
I offer a free consult to see if we are a good fit. My goal is always to provide as much value as I can. If I can’t help you personally, chances are I know someone who can and I’ll introduce you.
click + to expand
OVERVIEW
I took over the management of a Google Ads account for a prominent home remodeling business, with a focus on maximizing their budget and enhancing their digital advertising strategy. My primary goal with all clients is to improve ad budget productivity by improving conversion rates and costs while ensuring sustainable growth through strategic, data-driven decision-making.
CHALLENGE
The client wanted to improve results from their Google Ads campaigns and bring in an expert for a recommendations and management. Despite a substantial daily budget, the campaigns were not delivering the level of quality leads desired. The client needed a more efficient use of their budget, targeting higher-quality clicks and users while reducing the incidence of spam and irrelevant leads.
APPROACH
My strategy was comprehensive, focusing on several key areas:
RESULTS
The all-account performance improvements were significant. I took over the account on April 1st. The data below was gathered comparing the performance from April 1st – November 22 to the previous period August 8th – March 31st. A period of approx. 7 months. I continue to manage this clients ad account and we continue to see consistent results even as we increase the budget.
Conversions = lead form submissions and phone calls
These results reflect a comprehensive improvement in the account’s performance, driven by targeted optimizations and data-driven decision-making. The increased conversion rate and reduced cost per conversion, coupled with a significant rise in total conversions, underscore the effectiveness of my approach in enhancing the overall Google Ads strategy and performance. These results demonstrate not just quick wins but also the long term strategy and deep care I have for each of my clients.
During our call, we will discuss what you are looking for and what activities are going to bring the most impact.
Maybe you know exactly what service you need or maybe you want a mixture of all I do… let’s prioritize.
I charge by the hour or we can design a custom engagement that meets your budgetary needs.