Take your business to the next level

Freelance marketing & consulting services for small businesses and entrepreneurs looking for more leads, customers, and growth.



- Business Growth Strategy
- Audits & Recommendations
- Marketing Strategy & Implementation

Paid Ads

- Google Ads
- Facebook Ads
- Instagram Ads
- Microsoft Ads
- Conversion Rate Optimization

Online Communities

- Circle.so Expert
- Community Strategy
- Online Courses
- Community Management

Tracking & Analytics

- Google Tag Manager
- Google Analytics (GA4)
- Looker Studio
- Integrations & More

Content & Social

- Social Media Management
- Blog Posts
- CRM Marketing
- Review Generation


- Website SEO
- Local SEO
- Google Business Profile
- Listings (Apple, Bing, Yelp, Etc.)


- WordPress Design & Development
- Updates & Maintenance
- Landing Pages


- Digital Marketing Tool Setup
- Technical Support
- Integrations, Automations, AI


Hi, I'm Brad, a small business marketing & growth consultant.

With over a decade of experience in multiple industries, I bring a broad range of expertise to my clients.

Most weeks I’m busy helping clients improve their marketing strategy, building online communities (Circle.so), running paid ads (Google, Meta, Microsoft), setting up conversion tracking (Google Tag Manager, integrations, etc.), helping clients better utilize their data (GA4, Looker Studio, etc.), improving conversion rates and costs (CRO), designing & improving WordPress websites, improving local SEO (GBP, reviews, etc.), creating content to use online, managing socials, and more.

I have extensive experience with Circle.so, Google Ads, Google Tag Manager, Google Analytics, Agency Analytics, Looker Studio, Google Business Profile, Meta Business Suite, Facebook Ads Manager, WordPress, Elementor, Square, Mailchimp, Canva and many more!

I offer a free consult to see if we are a good fit. My goal is always to provide as much value as I can. If I can’t help you personally, chances are I know someone who can and I’ll introduce you.



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Business Growth: 40% Increase In Revenue For Local Audio Video Business


In late 2021, I took on a local audio video installation company as a new marketing & growth client. My initial step involved conducting a thorough audit of the state of the marketing in order to assess needs and prioritize. The main goals were to develop and implement a comprehensive digital marketing strategy aimed at increasing leads and customers, with a strong emphasis on achieving sustainable revenue growth year after year.


The client faced several challenges when we first started. They had an outdated website and a lackluster online presence, which hindered their online visibility and lead generation capabilities. Despite having a solid business foundation, their annual revenue was stagnant and their digital marketing efforts were not yielding the desired results. The client needed a comprehensive strategy to overhaul their digital presence and boost their growth.


My strategy encompassed a holistic overhaul of their digital marketing efforts:
  • Website Revitalization: A complete update of their website incorporating best SEO, design, lead generation, and conversion rate optimization practices.
  • Ads Strategy: Launching data-driven Google, Microsoft, and Meta campaigns that bring in quality leads at a profitable cost.
  • Social Media Overhaul: Enhancing their social media presence with quality content and consistent publishing.
  • Total Online Presence: Ensuring consistent brand presence and quality content publishing across all online listings and channels.
  • Sales Process Optimization: Refining their sales follow-up process to maximize customer satisfaction, review generation, and referrals.
  • Email Marketing and Blogging: Engaging existing and potential customers and showcasing the company’s expertise and projects through blog posts.
  • Reliable Data: Setting up conversion tracking and configuring GA4 to ensure precise and reliable data for better performance monitoring and decision making.


By partnering with Burk Digital Marketing, the client achieved significant results:
  • Revenue grew by 40% from $500k to $700k in 2 years (100k of additional revenue each year)
  • Leads increased by 160% (from avg. 5 leads per month to 13)
  • Organic traffic grew by 420% (from avg. 25 users per month to 130)
  • 5-star reviews grew 200% (from avg. 5 reviews per year to 15)
  • Website conversions increased 173% (from avg. 11 conversions per month to 30)


This case study underscores the transformative power of a well-executed digital marketing strategy. While many businesses in this competitive sector struggle to attract leads, our client has experienced consistent growth and improved market positioning. This success is a testament to the effectiveness of my digital marketing services, which not only focus on immediate gains but also lay the foundation for long-term, sustainable business growth. Invest in a tailored digital marketing strategy that aligns with your unique business goals and watch as it transforms your business, just as it did for my client.


I took over the management of a Google Ads account for a prominent home remodeling business, with a focus on maximizing their budget and enhancing their digital advertising strategy. My primary goal with all clients is to improve ad budget productivity by increasing conversion rates and decreasing costs while ensuring sustainable growth through strategic, data-driven decision-making.


The client wanted to improve results from their Google Ads campaigns and bring in an expert for a recommendations and management. Despite a substantial daily budget, the campaigns were not delivering the level of quality leads desired. The client needed a more efficient use of their budget, targeting higher-quality clicks and users while reducing the incidence of spam and irrelevant leads.


My strategy was comprehensive, focusing on several key areas:

  • Budget Reallocation: Redirecting funds to high-performing keywords, ads, and audience segments.
  • Performance Analysis: Continuously analyzing campaign performance to make real-time, data-driven adjustments.
  • Keyword Refinement: Sharpening the keyword strategy for better results.
  • Ad and Landing Page Optimization: Enhancing ad copies and landing pages to improve engagement and conversion rates.
  • Bid Adjustments: Fine-tuning bids based on device performance, location, ad schedule, and audience data.


The all-account performance improvements were significant. I took over the account on April 1st. The data below was gathered comparing the performance from April 1st – November 22 to the previous period August 8th – March 31st. A period of approx. 7 months. I continue to manage this clients ad account and we continue to see consistent results even as we increase the budget.

Conversions = lead form submissions and phone calls

  • Conversion Rate Improvement: The account’s overall conversion rate increased from 6.09% to 10.05%, indicating a more efficient targeting strategy and higher engagement levels across all campaigns.
  • Cost Per Conversion Reduction: We reduced the cost per conversion from $98.33 to $52.07. This represents a decrease of approximately 47.05%, cutting conversions costs close to half, substantially increasing the return on investment for each conversion.
  • Increase in Total Conversions: The total conversions saw a massive jump, increasing by 163.32% from 373.50 to 983.50 conversions. This demonstrates the effectiveness of our optimizations in driving real results.


These results reflect a comprehensive improvement in the account’s performance, driven by targeted optimizations and data-driven decision-making. The increased conversion rate and reduced cost per conversion, coupled with a significant rise in total conversions, underscore the effectiveness of my approach in enhancing the overall Google Ads strategy and performance. These results demonstrate not just quick wins but also the long term strategy and attention to detail I have for each of my clients.

Business Growth: 31% Increase In Orders For Local Restaurant


In December 2022, I partnered with a local restaurant, aiming to elevate the brand’s digital presence to drive growth and prepare for expansion. Despite a strong local following, the challenge was to transform their digital footprint and optimize direct customer engagement through a revamped marketing strategy. This initiative not only aimed at increasing visibility but also at fostering a deeper connection with their audience, leveraging innovative digital tools to enhance the customer experience and engagement.


We encountered a few challenges that were impeding the restaurant’s digital growth and customer engagement.
  • Limited Online Visibility: The restaurant’s digital presence was under-developed, making it difficult for potential patrons to find them in the crowded online space.
  • Outdated Website: The existing website design and content was outdated, failing to capture the essence of the brand or convert visitors into customers effectively.
  • Under-leveraged CRM and Loyalty Programs: Despite having a CRM system and a loyalty program in place, these valuable assets were not being utilized to their full potential to foster customer retention and engagement.
  • Social Media Void: The social media channels were mostly inactive and lacked a clear strategy with engaging content, missing out on opportunities to connect with a broader audience and build a community around the brand.
  • Absence of a Unified Content Marketing Strategy: There was a critical need for a comprehensive content marketing strategy that would enhance search engine visibility, engage the audience meaningfully, and articulate the brand’s value proposition consistently across all digital platforms.
To navigate the challenges and transform the restaurant’s digital landscape, we deployed an integrated, multi-pronged strategy:
  • Revitalized Web Presence: We undertook significant enhancements to the website’s design and functionality, prioritizing user experience and search engine optimization. By introducing new pages and crafting engaging blog content, we aimed to vividly convey the brand’s ethos, fostering visitor engagement, loyalty signups, and encouraging app downloads.
  • CRM System Enhancement: We maximized the potential of the existing CRM tools by implementing automation and initiating targeted marketing campaigns through email, text, and push notifications. This approach was designed to bolster customer loyalty and retention.
  • Elevated Content Marketing and SEO Efforts: By consistently publishing content across various channels—including blogs, social media, listings, and email—we enhanced engagement and boosted organic search rankings. This comprehensive content strategy was aimed at making the brand more discoverable and engaging for both new and existing customers.
  • Strategic Social Media Engagement: We launched targeted social media campaigns, focusing on high-quality content, exclusive promotions, and strategic collaborations to broaden the restaurant’s reach and deepen customer engagement. This tailored approach sought to build a vibrant community around the brand.
  • Enhanced Reputation and Listings Management: We created and optimized the restaurant’s online listings like Yelp, Google Business Profile, Bing Places, etc. Regular updates and fresh images were employed to improve brand visibility and support our overarching SEO strategy, ensuring the restaurant stood out in the digital arena.


The comprehensive strategy implemented brought in healthy results within the first year of working together, reflecting the success of our digital marketing efforts:

  • User Engagement and Growth:
    • New Registrations soared, marking an impressive 180% year-over-year (YOY) increase.
    • Active Users saw a substantial uplift of 58% YOY, demonstrating enhanced user retention and engagement.
    • The number of Champions, or highly engaged users, surged by 157% YOY, highlighting a deeper brand connection.
    • Total Orders from the platform experienced a healthy 31% YOY growth, indicating increased transactional activity.
    • The Average Purchase Value climbed by 19% YOY, reflecting higher spending per transaction.
    • Total Members of the loyalty program expanded by 40% YOY, showcasing growing loyalty and repeat business.
  • Search Engine Optimization (SEO) and Organic Search:
    • The targeted keyword “bagels near me” saw an exponential 400% increase in impressions and clicks YOY, with total clicks climbing by 326% and impressions by 158%.
    • The average click-through rate (CTR) improved by 56%, coupled with a 26% rise in local search rankings, underlining significant improvements in online visibility and discoverability.
  • Social Media Influence:
    • Social media platforms buzzed with activity, where impressions reached an astounding 817K.
    • Followers count ballooned by 9400%, a testament to vastly expanded reach and brand awareness.
    • Engagement metrics across platforms showed significant improvements, indicating higher interaction rates and content resonance with the audience.
This case study underscores the vital role of a holistic digital marketing strategy in driving business growth. By nailing the basics like website optimization, CRM engagement, social media usage, SEO, reliable analytics, brand development, etc. we have not only achieved remarkable growth in key performance metrics but also laid a solid foundation for the brand’s future expansion. 

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