Freelance marketing & consulting services for small businesses and entrepreneurs looking for more leads, customers, and growth.
With over a decade of experience in multiple industries, I bring a broad range of expertise to my clients.
Most weeks I’m busy helping clients improve their marketing strategy, building online communities (Circle.so), running paid ads (Google, Meta, Microsoft), setting up conversion tracking (Google Tag Manager, integrations, etc.), helping clients better utilize their data (GA4, Looker Studio, etc.), improving conversion rates and costs (CRO), designing & improving WordPress websites, improving local SEO (GBP, reviews, etc.), creating content to use online, managing socials, and more.
I have extensive experience with Circle.so, Google Ads, Google Tag Manager, Google Analytics, Agency Analytics, Looker Studio, Google Business Profile, Meta Business Suite, Facebook Ads Manager, WordPress, Elementor, Square, Mailchimp, Canva and many more!
I offer a free consult to see if we are a good fit. My goal is always to provide as much value as I can. If I can’t help you personally, chances are I know someone who can and I’ll introduce you.
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OVERVIEW
CHALLENGE
APPROACH
RESULTS
CONCLUSION
OVERVIEW
I took over the management of a Google Ads account for a prominent home remodeling business, with a focus on maximizing their budget and enhancing their digital advertising strategy. My primary goal with all clients is to improve ad budget productivity by increasing conversion rates and decreasing costs while ensuring sustainable growth through strategic, data-driven decision-making.
CHALLENGE
The client wanted to improve results from their Google Ads campaigns and bring in an expert for a recommendations and management. Despite a substantial daily budget, the campaigns were not delivering the level of quality leads desired. The client needed a more efficient use of their budget, targeting higher-quality clicks and users while reducing the incidence of spam and irrelevant leads.
APPROACH
My strategy was comprehensive, focusing on several key areas:
RESULTS
The all-account performance improvements were significant. I took over the account on April 1st. The data below was gathered comparing the performance from April 1st – November 22 to the previous period August 8th – March 31st. A period of approx. 7 months. I continue to manage this clients ad account and we continue to see consistent results even as we increase the budget.
Conversions = lead form submissions and phone calls
CONCLUSION
These results reflect a comprehensive improvement in the account’s performance, driven by targeted optimizations and data-driven decision-making. The increased conversion rate and reduced cost per conversion, coupled with a significant rise in total conversions, underscore the effectiveness of my approach in enhancing the overall Google Ads strategy and performance. These results demonstrate not just quick wins but also the long term strategy and attention to detail I have for each of my clients.
OVERVIEW
In December 2022, I partnered with a local restaurant, aiming to elevate the brand’s digital presence to drive growth and prepare for expansion. Despite a strong local following, the challenge was to transform their digital footprint and optimize direct customer engagement through a revamped marketing strategy. This initiative not only aimed at increasing visibility but also at fostering a deeper connection with their audience, leveraging innovative digital tools to enhance the customer experience and engagement.
CHALLENGE
RESULTS
The comprehensive strategy implemented brought in healthy results within the first year of working together, reflecting the success of our digital marketing efforts:
OVERVIEW
CHALLENGE
APPROACH
RESULTS
CONCLUSION
During our call, we will discuss what you are looking for and how I can help.
Maybe you know exactly what service you need or maybe you want a mix of all I do… let’s prioritize.
I charge by the hour or we can design a custom engagement that meets your budgetary needs.